Marketing on
Autopilot
A complete marketing automation system. Nurture leads with email sequences, segment by behavior, score them, and hand off the hot ones to sales — all linked to your CRM.
Start CRMmatingAutomated Journeys Built on Your CRM
Build drag-and-drop email and SMS journeys, score and segment leads from their real activity, capture them with embeddable forms, and track every open, click, and submission on the contact's profile inside BOOM ERP.
Visual Workflow Builder
Build automated journeys on a drag-and-drop canvas with start, condition, filter, action, email, and SMS nodes. Each campaign's flow is saved and run automatically by the CRM's scheduler.
- Drag-drop node canvas
- Email & SMS steps
- Conditional branching
- Runs on a schedule
Email Sequences with Delays
Send emails immediately, after a set delay, or at an exact date and time inside a multi-step flow. Branch the journey based on whether a contact was delivered, opened, or clicked.
- Per-step timing control
- Open & click branching
- Throttled daily limits
- Multi-step flows
Drag-Drop Email Designer
Design emails visually with the built-in Unlayer editor and reusable templates. Save a separate design per language without writing any HTML.
- Visual email editor
- Reusable templates
- Multi-language designs
- No HTML needed
Email + SMS Channels
Mix email and SMS steps in the same automated journey, sent through your configured SMS gateway. Reach contacts on a second channel without leaving the workflow.
- Email & SMS in one flow
- Uses your SMS gateway
- Same timing controls
- Per-step placement
Lead Scoring & Triggers
Award or deduct points when a contact opens an email, submits a form, or downloads an asset, with optional per-country values. When a contact crosses a threshold, automatically change their segment, tag, or color.
- Points per tracked action
- Per-country scoring ladders
- Threshold-based triggers
- Auto segment/tag changes
Segments & Lists
Group leads and customers into segments using rule-based filters on CRM fields. Feed a segment straight into a campaign as its audience, and view it as a list, kanban, or chart.
- Rule-based filters
- Leads & customers
- Drives campaign audiences
- List, kanban & chart views
Web-to-Lead Forms
Build capture forms with a drag-and-drop builder and embed them by iframe or shared link on any page. Every submission becomes a CRM lead with source, status, and assignee preset.
- Drag-drop form builder
- Embed or share a link
- Creates a CRM lead
- Preset source & owner
Tracking & Reports
Track email opens, clicks, and unsubscribes, plus SMS, form, asset, and points activity on visual dashboards. Every interaction is logged on the contact's profile inside the same CRM.
- Open, click & unsubscribe tracking
- Email, SMS, form & points reports
- Logged on the contact profile
- Visual dashboards
Marketing Automation Connected to Your CRM
BOOM ERP's marketing automation runs campaigns, emails, and customer journeys triggered by your real CRM data — so the right message reaches the right person at the right time. Built for businesses in Jordan and the Middle East.
Marketing tools that don't talk to your sales data send the wrong message to the wrong person. Automation built on your CRM means every campaign is personalized, timely, and measurable.
From Lead to Loyal Customer
Segment your audience
Group customers by behavior, stage, and value using CRM data.
Build journeys
Set up email and SMS sequences that run automatically.
Trigger on actions
Send the right message when a lead acts — or goes quiet.
Measure & improve
Track opens, clicks, and conversions to refine every campaign.
Everything Your Marketing Needs
Automation powered by your CRM data:
- Email campaigns — design, send, and track.
- SMS marketing — reach customers where they are.
- Customer journeys — automated multi-step sequences.
- Segmentation — target by behavior, stage, and value.
- Triggers — send on sign-up, purchase, or inactivity.
- Connected to CRM & leads — one source of truth.
- Fully Arabic & cloud-based.